Aaron Dignan is the founder of The Ready, an organization design and transformation firm that helps institutions like Johnson & Johnson, Charles Schwab, Kaplan, Microsoft, Lloyds Bank, Citibank, Edelman, Airbnb, Cooper Hewitt Smithsonian Design Museum, and charity: water change the way they work. He is a cofounder of responsive.org, an investor in purpose-driven startups, and a friend to misfit toys. He lives in Colorado with his wife and son.